Do you use them? Should you use them? Can they help you increase your reach and engagement?
Hashtags, when used correctly are the bomb 🎉. And yup they absolutely CAN increase your reach and engagement. Here are a few tips on how to use and really optimise hashtags:
- AVOID using general hashtags such as #love #girl #flower. These general keywords get lost amongst all the other photos linked to that tag.
- ALTERNATE between a few different hashtag sets to target different demographic groups.
- FOLLOW specific hashtags to discover new accounts and reach new customers.
- Use them in your STORIES to increase your chances of being discovered by new clients.
- MONITOR popular keywords & hashtags. Keyword analytics can help you improve campaigns in the future.
Examples of keywords to monitor:
- Trending keywords – research the keywords that are specifically mentioned with your brand and social media profiles. This can help you plan future ad campaigns.
- Keyword performance – what are the most used hashtag? – which keywords drive the most engagement? This data shows what is currently working in the market and can help you benchmark future campaigns.
- Look at your competitors – how often to they post? What are their most used hashtags, which are their most engaged hashtags? How often do they respond to comments?
Now that you understand better the power of these little ones, start hashtagging guys!✨
aaand don’t forget to have a great weekend!
💙
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