How We Helped Pallyy Build Brand Awareness with Blog Content

Project details:

Client: Pallyy (previously Sharemyinsights)
Industry: Software app, Social media management tool
Location: Melbourne, Australia

Their Story

Pallyy is Social Media Management Toolkit that allows users to schedule and analyze social media posts on multiple platforms. Their main target audience is social media marketers and agencies who want to manage a large number of clients effectively and at an affordable cost.

I became part of Pallyy’s content team in 2019 when I was contacted by Tim, the founder of Pallyy, to write a few articles for their new blog (Sharemyinsights). Eventually, we developed a long-term work partnership and I was assigned to lead Pallyy’s marketing blog & social media content.

Services offered:

Examples of blog articles:

Examples of social media posts:

Results:

1. Increased Website Traffic

Helped increase Pallyy’s website traffic from 1,000 visits/mo. to 15,829 visits/mo. in 6 months, and reached 54,426+ visits/mo. in 2 years.
Established a social media prences on Instagram and TikTok with highly engaging content, focused on their users (social media agencies)

Key SEO Stats:

Image: Pallyy’s Website Traffic via Ubersuggest

2. Build Brand Awareness on Instagram

Helped Pallyy grow an engaged community on its Instagram page, and increase Instagram followers from 700 to 1707 in Dec 2022.
Developed a monthly content calendar optimised for sharing informative posts that appeal to their audience.
29.17% growth in new followers on Instagram

Instagram followers growth stats

Source: Pallyy

Monthly content calendar

Source: Pallyy

What the owner says about this collab?

Pallyy testimonial via Kofi

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